All Your Best Marketing Ideas, Ready on Demand

Capture real campaigns and break them down into reusable ideas, templates, and patterns

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You already have all the right ideas

You just can’t use them
because you can’t find them

You save screenshots, collect tabs, and drop ideas into random docs… but the second you need one, it’s gone.

Buried, lost, or impossible to pull up fast enough to be useful.

The problem isn’t that you can’t stick to a system.
It’s that no system can keep up with you.

You think in hooks and patterns that make people act.
But your tools only think in files and folders.

Plunder doesn’t just save what you find, it understands why it works.

So you can recall the strategy, not just the screenshot.

How does it work?

Capture

Recall

Create

Never Lose a
Million-Dollar Idea Again

One Click Captures Everything

Everything you need is extracted and automatically organized.

Identity Shift Framing:
The core mechanism is shifting focus from ‘what you do’ (competency/skill) to the ‘who’ing’ (building personal brand/marketing authority), contrasting the 6-figure grind with 7-figure leverage.

Aggressive Qualification:
Using ‘blunt talk’ and acknowledging the content might be ‘disturbing’ handles the objection that this is conventional advice, appealing to those seeking unconventional results.

Price Anchoring:
Anchoring the current price ($797) against the original event price ($5,995) and even college tuition establishes the information as a high-value, low-cost shortcut.

Authority Stacking:
Name-dropping figures like Dan Kennedy, Gary Halbert, and Jay Abraham builds massive Authority by associating the offer with established, high-level success.

Hero
Introduction (Format Warning)
Contrast Positioning (6 vs 7-figure thinking)
Authority (Endorsements)
Proof (Case Studies)
Big Idea Introduction (The ‘Who’ing’ vs ‘Doer’)
Offer Details
Value Stack
Risk Reversal/Guarantee
Final Call To Action

Business:

Dan Kennedy

Categories:

Sales Page

Bizop

Event Recording

Summary:
Dan Kennedy reveals radical strategies to break the 6-figure ceiling and achieve 7-figure income by focusing on ‘who’ not ‘what,’ using direct response principles.

Offer:
Dan Kennedy’s 7-Figure Academy: An audio and transcript package from a live event detailing advanced strategies for 7-figure business growth.

Headline:
“Why What Got You To 5-6 Figures Will SABOTAGE You In Getting To 7-Figures-And How Radically Different Approaches To Making BIG Money Will Help You Step Up And Quickly Join The ‘7-Figure Fraternity’… Regardless Of What’s Happening In The Economy!”

This is too long/time-consuming:
Addressed by stating the topic is too critical to truncate and requires a thorough case/warning against those with low attention spans.

This goes against what I learned:
Addressed by positioning the content as ‘very advanced,’ ‘radically different,’ and against ‘the grain’ of conventional business advice.

I don’t have talent or a genius IQ:
Addressed by the seller claiming he has no talent and teaching ‘ordinary’ people to achieve success.

The price is too high:
Addressed by offering the current package for $797 (a fraction of the live event cost) and a 30-day money-back guarantee.

Testimonials

Case studies

Expert endorsements

Fear

Authority

Contrast

Novelty

Transformation

Outcome

Authoritative

Direct

Confident

Contrast Positioning

Authority Stacking

Professional

Classic Letter

Red CTA Button

Checklist Heavy

DVD Bundle

Promise:
You will learn the radically different, advanced strategies used by 7-figure earners to break through the 6-figure ceiling and achieve substantial wealth.

Pain Points:

Stagnation or plateauing income (stuck at 6-figures)
Roller coaster income leading to stress and anxiety
Old habits and strategies no longer working in the current economy
Working ‘in’ the business instead of marketing it
Feeling inadequate due to income limitations

Every Capture Becomes a Reusable Playbook

You’ll know why they worked, how they’re structured, and where they fit into your strategy.

Find ideas the way
you remember them

Ask Like You'd Ask a Human

Describe the hook, tone, feeling, the layout, or the images you remember.

Uncover Competitor Secrets

Use the library to uncover secret campaigns from your competitors that you’ve never seen before.

Search Visually or by Page Text

Remember a killer headline but forgot where you saw it? Type it in and find it instantly.

Build campaigns that
convert from day one

A Whiteboard Made for Marketers

Visually map out funnels and go down rabbit holes faster than ever before.

Research Like a Detective

Ask “what’s the pattern here?” across multiple campaigns and get instant insights about what’s actually working.

Build Using What Already Works

Turn winning campaigns into templates you can use immediately. Stop starting from scratch.

Headline:

“Why What Got You To 5-6 Figures Will SABOTAGE You In Getting To 7-Figures…”

“Why What Got You To 5-6 Figures Will SABOTAGE You In Getting To 7-Figures-And How Radically Different Approaches To Making BIG Money Will Help You Step Up And Quickly Join The ‘7-Figure Fraternity’… Regardless Of What’s Happening In The Economy!”

Formula:

Why [Current Successful Strategy/Mindset] Will [Negative Consequence/Sabotage] You In Getting To [Next Level Goal]–And How [Radically Different Approach] To [Desired Outcome] Will Help You [Action Verb] And Quickly Join The ‘[Exclusive Group/Status]‘… Regardless Of [External Obstacle/Economy]!